Find Out WHY: The Key to Successful Innovation®

Creating a Culture of Innovation.

Innovation can be far more predictable—and far more successful—but only if you think about it differently. Clayton Christensen, Taddy Hall, Karen Dillon, David Duncan
The Solution

Build a Better Innovation Process

Find Out Why is based on 25 years of research and practice by Clayton M. Christensen, professor at Harvard Business School and one of the most influential business leaders in the world, and Bob Moesta, an insightful practitioner who has created over 3,000 successful innovations.

FranklinCovey Find Out Why Participant Materials
  1. 01
    Think differently

    Understand the importance of comprehending why customers make the choices they do.  

  2. 02
    Find struggling moments 

    Observe customers using products or services and see what obstacles and frustrations they experience.

  3. 03
    Hear what customers DON’T say

    Interview customers to learn why and how they choose and use specific products and services.

  4. 04
    Frame the Jobs to be Done (JtBD)

    Create a concise summary of customer Jobs to Be Done.

  5. 05
    Design for progress

    Generate innovation opportunities that satisfy customer Jobs to Be Done. 

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FranklinCovey Find Out Why | The Outcome
The outcome

A Culture of Innovation

Innovating successfully entails more than simply coming up with creative ideas. It requires us to provide solutions that our customers willingly—even eagerly—incorporate into their lives.

FranklinCovey’s solution Find Out Why: The Key to Successful Innovation, helps individuals and leaders at all levels understand why customers make the choices they do. With that knowledge, they can create solutions that deliver what customers are looking for–their “Job to Be Done”. 

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