Find Out Why
The Key to Successful Innovation.
Innovation can be far more predictable—and far more successful—but only if you think about it differently. Clayton Christensen, Taddy Hall, Karen Dillon, David Duncan
Build a Better Innovation Process
Find Out Why is based on 25 years of research and practice by Clayton M. Christensen, professor at Harvard Business School and one of the most influential business leaders in the world, and Bob Moesta, an insightful practitioner who has created over 3,000 successful innovations.
Understand the importance of comprehending why customers make the choices they do.
02Find struggling moments
Observe customers using products or services and see what obstacles and frustrations they experience.
03Hear what customers DON’T say
Interview customers to learn why and how they choose and use specific products and services.
04Frame the Jobs to be Done (JtBD)
Create a concise summary of customer Jobs to Be Done.
05Design for progress
Generate innovation opportunities that satisfy customer Jobs to Be Done.
A Culture of Innovation
Innovating successfully entails more than simply coming up with creative ideas. It requires us to provide solutions that our customers willingly—even eagerly—incorporate into their lives.
FranklinCovey’s solution Find Out Why: The Key to Successful Innovation, helps individuals and leaders at all levels understand why customers make the choices they do. With that knowledge, they can create solutions that deliver what customers are looking for–their “Job to Be Done”.
Available in the All Access Pass
The FranklinCovey All Access Pass provides unlimited access to cutting-edge content and solutions that can expand your reach, help you achieve your business goals, and sustainably impact performance within your organization.