Leaders play four roles that are highly predictive of success. We call them essential because when leaders consciously lead their teams - and themselves - in accordance with these roles, they lay the foundation for effective leadership.
The 4 Essential Roles of Leadership
A Framework for Success for Leaders Everywhere.
Trust is the confidence born of the character and competence of a person or an organization. Stephen M. R. Covey
-
01Inspire Trust
Be the credible leader people choose to follow—one with character as well as competence.
-
02Create Vision
Clearly define where you and your team are going and how you intend to get there.
-
03Execute Strategy
Consistently achieve results with and through others using disciplined processes.
-
04Coach Potential
Unleash the ability of each individual on your team to improve performance, solve problems, and grow their careers.
This program is ideally suited for:
- Leaders who are promoting to the role of medior or senior manager.
- Experienced senior and medior managers who are looking to build the mindset and skills necessary to be successful over the next three to five years.
- Management teams looking for a shared language and framework to be successful and lead the organization or a department together.

Develop the Ideal Leadership Profile
Create leaders capable of mastering these skills, within a unique framework that focuses on who a leader is and what a leader does.
Participants will learn how to:
- Build trust, starting with their own character and competence.
- Create a common vision and strategy, and communicate these so powerfully that others are eager to join them.
- Execute their vision and strategy from start to finish, with and through others.
- Develop leadership potential in other people and improve performance through consistent feedback and coaching.
Available in the All Access Pass
The FranklinCovey All Access Pass provides unlimited access to cutting-edge content and solutions that can expand your reach, help you achieve your business goals, and sustainably impact performance within your organization.

- Solutions for achieving personal plans and goals
- Jhana: Digital Toolkit for Managers

- Everything in the Personal Effectiveness Pass
- Solutions for time-tested results in the field of Leadership
- The most popular Pass

- Solutions for business outcomes; sales performance, customer loyalty, execution
- Everything in the All Access Pass