Leading at the Speed of Trust®

Trust: A tangible and measurable performance multiplier.

Trust is today’s currency—and everything a leader says and does affects the level of trust on their team.

When trust is low, people become suspicious, guard communication, speculate, and disengage. As a result, productivity grinds to a crawl, and costs increase. We call these trust taxes.

When trust is high, people become confident and communication, creativity, and engagement improve. As a result, productivity speeds up and costs decrease. We call these trust dividends.

Leading at the Speed of Trust helps leaders strengthen their trust signals to convert trust taxes into trust dividends and propel their team further, faster.

Free Guide

7 Ways to Build Trust Between You and Your Team

A toolkit for leaders at all levels.

Free Guide

6 Ways Your Leaders Can Build Trust and Avoid Breaking It

A big part of leadership is inspiring teams to meet performance goals. But what determines whether they respond? Often, the answer hinges on the leader’s ability to instill or erode trust within their teams.

Explore Leading at the Speed of Trust®

Trust comes with practice.

Complex organizational problems cannot be solved with the stroke of a pen, a leadership mandate, a training program, restructuring, or changing a system. These things can be helpful, but all grand strategies must eventually break down to real work done by real people.

The Economics of Trust

Trust always affects two outcomes: speed and cost. When trust goes down, speed goes down and cost goes up. When trust goes up, speed goes up and cost goes down. The serious practical impact of the economics of trust is that we are paying a hidden low-trust tax.

A company can have an excellent strategy and a strong ability to execute, but the net result can be torpedoed by a low-trust tax or multiplied by a high-trust dividend. This makes a powerful business case for trust, assuring that it is not a soft, nice-to-have quality.

How Trust Works

Trust is a function of two things: character and competence. Character includes your integrity, your motive, and your intent with people. Competence includes your capabilities, your skills, your results, and your track record.

With the increasing focus on ethics in our society, the character side of trust is fast becoming the price of entry in the new global economy. However, the differentiating and often ignored side of trust—competence—is equally essential.

Course Details

The Speed of Trust dramatically impacts business outcomes by changing the performance of individuals and teams. This is not a separate initiative; rather, it is about how individuals and teams do their current work. Creating a high-trust, highly engaged culture is the ultimate, long-term competitive advantage.

The participant kit for the Leading at the Speed of Trust course includes the following:

  • Participant Guidebook
  • Speed of Trust Action Cards
  • Weekly Trust Huddle Guide
  • Leading at the Speed of Trust® Book
  • Speed of Trust Digital Coach app
  •  tQ 360º Assessment

Leading at the Speed of Trust scores on average 4.5
This is the average score from 83 reviews


November 8, 2022

Very interesting workshop and very useful for immediate actions



March 17, 2022

This workshop was incredible. Floris spent time getting to know everyone individually beforehand, and he really remembered things that I had told him. He provided a safe environment in which people were able to open up, and communicate. He gave people time if they needed it, he mixed up the groups so everyone had a chance to work with different people. Floris found a way to incorporate the themes and learnings from the book, but in an inclusive way. I took so much away from this workshop that I am already implementing into my role. I feel significantly closer to my team, and I understand the importance now of team 1 and team 2. Would thoroughly recommend.

Sue Stafford

How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories


Increasing Trust to Exceed Expectations

Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay’s supply chain. They had to move quickly to change their business model. The Speed of Trust® had prepared them with a new perspective and skill set to manage through these unpredictable times.

City of Provo

Transforming Culture Through Trust

The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with The Speed of Trust®.

Client Spotlight – Automotive Industry

Getting to Excellence Faster

An already high-performing automotive organization desires to reach their full potential. With the help of FranklinCovey’s All Access Pass®, the CEO says the team is committed to excellence and prepared for a future of intensifying competition.

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