Leading Customer Loyalty
Engage Your Team to Win the Heart of Every Customer.
Always treat your employees exactly as you want them to treat your best customers. Stephen R. Covey
First Employee Loyalty, Then Customer Loyalty
Leading Customer Loyalty is a one-day work session for frontline managers who want to learn the principles and practices required to win over their employees and their customers. Managers walk away with the skills to model, teach, and reinforce empathy, responsibility, and generosity.

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01Make genuine human connections.
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02Listen and communicate empathically.
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03Identify the real “job to be done” for customers and employees.
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04Follow up to find out how to improve and resolve concerns.
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05Give and receive feedback that helps people grow.
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06Encourage the team to share their best thoughts and ideas.
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07Organize and lead effective loyalty team huddles.

Employees Who Are Passionate Promoters Inspire Customers
True customer satisfaction is the result of their interactions with your frontline employees. Using a bottom-up approach to leadership, team members express trust and admiration for their organization, which is reflected in every great customer experience.
Available in the All Access Pass
The FranklinCovey All Access Pass provides unlimited access to cutting-edge content and solutions that can expand your reach, help you achieve your business goals, and sustainably impact performance within your organization.

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- Everything in the Personal Effectiveness Pass
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- Programs for business outcomes; sales performance, customer loyalty, execution
- Everything in the All Access Pass