Leading Customer Loyalty

Engage Your Team to Win the Heart of Every Customer.

meant for

Managers

VARIANTs

Classroom training, live-online, on-demand, coaching, facilitator certification, and keynote

available in the
All Access Pass

All Access Pass Personal Effectiveness
All Access Pass
All Access Pass Plus

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The Challenge

Does Your Organization Attract Loyal Customers?

The behavior of frontline employees accounts for more than 70% of what makes a great customer experience. Great behavior doesn’t occur without inspiration and accountability, which requires a bottom-up approach rather than the typical top-down corporate method. If your employees are passionate promoters of your organization, your customers will notice.

Always treat your employees exactly as you want them to treat your best customers. Stephen R. Covey

The Solution

First Employee Loyalty, Then Customer Loyalty

Leading Customer Loyalty is a one-day work session for frontline managers who want to learn the principles and practices required to win over their employees and their customers. Managers walk away with the skills to model, teach, and reinforce empathy, responsibility, and generosity.

01

Make genuine human connections.
02

Listen and communicate empathically.
03

Identify the real “job to be done” for customers and employees.
04

Follow up to find out how to improve and resolve concerns.
05

  Give and receive feedback that helps people grow.
06

Encourage the team to share their best thoughts and ideas.
07

Organize and lead effective loyalty team huddles.

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The outcome

Employees Who Are Passionate Promoters Inspire Customers

True customer satisfaction is the result of their interactions with your frontline employees. Using a bottom-up approach to leadership, team members express trust and admiration for their organization, which is reflected in every great customer experience.

Available in the All Access Pass

The FranklinCovey All Access Pass provides unlimited access to cutting-edge content and solutions that can expand your reach, help you achieve your business goals, and sustainably impact performance within your organization.