Leading Customer Loyalty

Engage Your Team to Win the Heart of Every Customer.

Always treat your employees exactly as you want them to treat your best customers. Stephen R. Covey
The Solution

First Employee Loyalty, Then Customer Loyalty

Leading Customer Loyalty is a one-day work session for frontline managers who want to learn the principles and practices required to win over their employees and their customers. Managers walk away with the skills to model, teach, and reinforce empathy, responsibility, and generosity. 

FranklinCovey Leading Customer Loyalty Participant Materials
  1. 01
    Make genuine human connections.

  2. 02
    Listen and communicate empathically.

  3. 03
    Identify the real “job to be done” for customers and employees.

  4. 04
    Follow up to find out how to improve and resolve concerns.

  5. 05
      Give and receive feedback that helps people grow.

  6. 06
    Encourage the team to share their best thoughts and ideas.

  7. 07
    Organize and lead effective loyalty team huddles.

Download program overview
FranklinCovey Leading Customer Loylaty | The Outcome
The outcome

Employees Who Are Passionate Promoters Inspire Customers

True customer satisfaction is the result of their interactions with your frontline employees. Using a bottom-up approach to leadership, team members express trust and admiration for their organization, which is reflected in every great customer experience. 

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